: Approximately 78% of Kerala consumers trust recommendations from local micro-influencers over celebrities.
: Through programs like Digi Keralam , more than 21 lakh people have been trained in essential digital skills, making online entertainment and services accessible even to the elderly.
: "Slow travel" and "digital detox" are defining travel in 2026. Tourists are moving away from generic itineraries toward culinary journeys (hyper-local Malabar specialties) and monsoon-focused adventures. 3. Entertainment and Social Commerce
Websites like cater to the high demand for localized Malayalam content, ranging from classic films to the latest series.
1. Digital Entertainment: The Rise of Platforms like XWapseries.Lat
: Over 85% of Keralites now use mobile internet for their daily lifestyle and entertainment needs. Platforms like OTTplay have become central hubs, aggregating content from over 25 OTT platforms for those seeking high-definition viewing. 2. Evolving Lifestyle Trends in Kerala (2026)