Utilizing stories and live streams to maintain a constant presence.

Collaborating with established fashion or tech brands.

TS Mariana Cordoba represents a new wave of entertainers who do not rely on traditional gatekeepers like talent agencies or television networks to build a brand. Instead, her presence is defined by direct-to-consumer engagement. In the world of popular media, this "bottom-up" approach allows creators to maintain authenticity while scaling their reach to global proportions.

Moving away from third-party social media to dedicated apps or websites.