As smartphones evolved, the limitations of 3GP—namely its grainy resolution and poor audio—became obvious. The keyword "Telugu 3GP mobile movies" eventually transitioned into searches for and 720p HEVC files.

Whether you had a basic Nokia keypad phone or an early Samsung slider, the 3GP format was universally supported.

A full-length Telugu feature film could be compressed into a single part of just 60MB to 100MB. This was crucial when memory cards were measured in Megabytes rather than Gigabytes.