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: Candidates are increasingly using social media to gather "cultural intelligence" on potential employers, aligning their personal content with a company’s values before even applying. 3. The 2024 Strategic Trends : Rather than replacing creators, AI became a
The role of social media in hiring reached a critical mass by early 2024. Research indicates that over now use social media to screen candidates, with more than 50% admitting they have rejected a candidate based on their online presence. Research indicates that over now use social media