is a sophisticated Brazilian drama series produced by HBO Latin America that follows three high-class call girls in São Paulo who decide to revolutionize their industry by applying modern marketing strategies. Season 1, which premiered on August 18, 2013, establishes the foundation of their company, Oceano Azul , as they navigate the complexities of luxury sex work through the lens of professional business plans. Season 1 Synopsis & Core Premise

At its heart, O Negócio explores the intersection of commerce and desire. When the seasoned escort faces a career crossroads, she decides to swap her traditional manager for two partners, Luna and Magali , to build a high-end clientele.