Mass Communication In India By Keval J Kumar Pdf ((link)) May 2026

His critique of "Media Imperialism" is also a recurring theme—the idea that Western media conglomerates influence Indian tastes, values, and consumer behavior, often at the cost of local identity. Conclusion

Keval J. Kumar, a renowned scholar and former director of the Resource Centre for Media Education and Research (Pune), wrote this book to fill a void in indigenous media literature. Before this text, most communication theories taught in India were derived from Western contexts (like the Schramm or Shannon-Weaver models) which didn't always align with the socio-political realities of India. Kumar’s work is significant because it: Integrates Indian perspectives on communication theory. mass communication in india by keval j kumar pdf

The Constitution of India and Freedom of Speech (Article 19(1)(a)). His critique of "Media Imperialism" is also a