1. The 22% Retention Benchmark: Mastering Long-Form Completion
Use this 10% to test new platforms like Threads or Substack , or to experiment with AI-assisted editing tools that could streamline your future workflow.
From a business perspective, roughly 10% of your total output should be "hard selling" or direct promotion (e.g., brand deals or merch launches) to avoid alienating your core audience. 3. The 20-Second Hook: Dominating Short-Form Growth
Industry data suggests that only about 22% of viewers typically finish videos longer than 20 minutes.
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