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For years, the term "Mallu videos" was associated with niche web portals. However, in 2024, the scene has shifted entirely to mainstream platforms like YouTube, Instagram Reels, and major OTT (Over-The-Top) services. The "new" content today is characterized by high production values, relatable humor, and a deep connection to Kerala’s unique culture. 1. The Rise of "New Gen" Web Series

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Platforms like Disney+ Hotstar, Netflix, and SonyLIV host the highest quality "new" Malayalam long-form content. Why the Interest is Surging For years, the term "Mallu videos" was associated