Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
Learn More




General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.
Contact us about private screenings for your organization.
Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
CONTACT US

















“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
Ultimately, La Casa delle Donne remains a significant entry in Italian television history. It succeeded in balancing the "melodramma" traditions of Italian cinema with a modern sensibility regarding gender politics and social justice. For those discovering it today, it offers a window into a past that is both specific to its time and universal in its portrayal of the search for dignity and belonging.
The 2003 Italian television miniseries La Casa delle Donne—often sought out on platforms like OK.ru—stands as a poignant exploration of female solidarity, historical struggle, and the resilience of the human spirit. Directed by Mimmo Rafele, this production captured the hearts of audiences by weaving a complex narrative centered on the lives of several women during a transformative period in Italy. la casa delle donne 2003 okru
The story is set against the backdrop of the early 20th century, a time when social structures were rigid and the voices of women were frequently suppressed. The "House of Women" referenced in the title serves as both a literal setting and a metaphor for a sanctuary where marginalized figures could find agency. The plot follows the journey of protagonist Maria, who, after facing personal tragedy and social exile, finds refuge in a communal living space. Here, she encounters a diverse group of women, each carrying their own scars from poverty, domestic hardship, or societal judgment. Ultimately, La Casa delle Donne remains a significant
What made the 2003 series particularly striking was its commitment to historical realism combined with emotional depth. The production design meticulously recreated the aesthetics of the era, from the rustic architecture to the period-accurate costumes, immersing viewers in the gritty reality of the past. However, the true strength of the series lay in its performances. The ensemble cast delivered nuanced portrayals that moved beyond archetypes, showcasing the internal conflicts and quiet triumphs of women trying to redefine their destinies. The 2003 Italian television miniseries La Casa delle
In the years following its original broadcast, the miniseries gained a second life through digital archives and social video platforms like OK.ru. For many international viewers or members of the Italian diaspora, these platforms became the primary way to access the show. The enduring interest in "La Casa delle Donne 2003" on these sites speaks to the timeless nature of its narrative. It is not just a period drama; it is a tribute to the unsung heroines of history who paved the way for future generations through their courage and persistence.
The central themes of La Casa delle Donne revolve around the power of community. While the world outside the house remained patriarchal and often hostile, the internal world of the characters was defined by shared labor, storytelling, and mutual protection. The series explored the transition from individual suffering to collective strength, a message that resonated deeply with modern viewers looking back at the roots of feminist movements in Europe.

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.
“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”
Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.
“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”
Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.
“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
Book an Event