Built-in "Brave Shields" are frequently updated to bypass UK streaming site restrictions.
ITVX uses server-side ad insertion and JavaScript-based detection to ensure advertisements play before and during content. Standard extensions often fail, but these specific tools are currently the most effective: itvx adblocker
Unlike its Chrome counterpart (which has been limited by Google's Manifest V3 transition ), the Firefox version of uBlock Origin remains highly effective for streaming sites. Built-in "Brave Shields" are frequently updated to bypass
A network-wide blocker that can be effective, though some users report it works better on mobile apps than on Android Smart TVs. How to Fix "Ad Blocker Detected" on ITVX A network-wide blocker that can be effective, though
To watch ITVX without ads using an adblocker, the most reliable approach is using or the Brave browser , as these browsers better support the advanced filtering required to bypass ITVX's detection scripts. While ITVX has ramped up its anti-adblocking measures—often resulting in a black screen or "ad blocker detected" message—dedicated users have found success through browser-specific configurations and DNS-level solutions. The Best Adblocker Options for ITVX (2024–2026)
For smart TVs and mobile apps, setting your device's DNS to AdGuard (e.g., 94.140.14.14 ) can block ad-serving domains before they reach the ITVX app.