The text is organized into logical segments that challenge the standard neoclassical model of "Homo Economicus"—the hyper-rational, self-interested actor.
Designed for undergraduates and researchers, the book prepares readers for emerging fields like behavioral finance and industrial organization. It includes a comprehensive Test Bank with hundreds of questions on topics like transaction utility and decision-making under risk to aid in formal study. [PDF] Introduction to Behavioral Economics by David R. Just introduction to behavioral economics david r just pdf
Just examines behavioral anomalies under risk, such as loss aversion —the tendency to prefer avoiding losses over acquiring equivalent gains—and how individuals process limited or complex information. The text is organized into logical segments that