The industry was eagerly awaiting the next installments of Twilight and Harry Potter , cementing the trend of multi-film franchises that would dominate the next decade. 4. Digital Media and the Birth of "The Feed"

The iPhone 4 had been released just months prior. In September 2010, the concept of "The App Store" was still relatively new. People were just beginning to use their phones as their primary entertainment devices.

On 18-09-10, television was undergoing a massive transformation. We were firmly in the era of "Appointment TV," just before the "Binge-Watching" model took over.

Christopher Nolan’s Inception had dominated the summer, and by September, it was still a major topic of discussion, proving that audiences were hungry for "intellectual" blockbusters.

Twitter was becoming the "Global Watercooler." For the first time, fans could interact with celebrities and creators in real-time, forever changing the PR landscape of entertainment content.

Mad Men was in the middle of its fourth season, and Breaking Bad had just concluded its third. These shows were redefining television as a medium for high-art storytelling.